Dr. Obingo worked in pharmaceutical marketing for a period of 23 years, rising from Medical representative to a senior Manager in a leading Pharmaceutical company. Prior to establishing Radiance Pharmaceuticals, Dr. Obingo worked for Beximco Pharmaceuticals as one of the pioneer Medical Representatives in Kenya before moving to Glenmark Pharmaceuticals as the Institutional Sales Manager and then Dafra Pharma as the National Sales Manager. He is the Managing Director and head of Marketing Department at Radiance Pharmaceuticals Limited. He has vast knowledge of the market requirements and expectations derived from his field work as well as contacts established.
We focus on brand marketing, positioning our products as affordable alternatives to original brands while maintaining exceptional quality. Our dedicated institutional representatives ensure effective follow-up on tenders, quotations, and LPOs. We operate across Kenya with bases in Nairobi, Mombasa, Kisumu, Eldoret, and Mt. Kenya.
The institutional market commands up to 35% of Kenya’s pharmaceutical industry. We maintain strong presence in key institutions including KEMSA, Kenyatta National Hospital, MEDS, Moi Teaching and Referral Hospital, Ministry of Defence, and other leading hospitals.
Kenya’s strategic position enables us to expand regionally. We have established strong market links with South Sudan, Rwanda, and the DRC, and are enlisted as UNDP vendors supplying pharmaceutical products to Southern Sudan.
Through close collaboration with the Pharmacy and Poisons Board and our forwarding agents, we ensure seamless export documentation and timely approval for overseas distribution.
We address gaps in product knowledge and health affairs among medical professionals through structured training programs and consultancy services. Our expert-led sessions ensure compliance with training manuals and deliver quality outcomes within set timelines.